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Professional trade show visitor scanning a product QR code at an exhibitor stand

A digital continuation of your trade show

The event lasts a few days. Its value works all year.

Turn the exhibition website into an industry B2B network: visitors find what they need, exhibitors receive qualified enquiries and the organiser creates a lasting source of value and revenue.

Start with one exhibition and 2-3 strong anchor companies, without rebuilding the entire infrastructure at once.

Value for every participant

One digital layer strengthens the whole event

The platform does not replace the physical exhibition. It helps people prepare, get more from their time on site and continue valuable conversations after the halls close.

01For visitors

The whole show on their phone

  • Tickets, opening times, maps, programme and reminders
  • Search across companies, products, stands, talks and demonstrations
  • Questions, price and MOQ requests, documents, samples and meetings
  • Saved companies and continued conversations after the event

Less time lost. More useful business contacts.

02For exhibitors

Qualified leads, not piles of scanned badges

  • A permanent company profile and a rich product catalogue
  • QR codes on the stand and individual products
  • Questions, RFI, RFQ, MOQ and sample requests in one workspace
  • Intent context: who looked at what and which next step is needed

More qualified conversations before, during and after the event.

03For organisers

From an event to an industry platform

  • Year-round visibility and lead generation packages
  • Better visitor service without a larger information desk
  • Data about real demand, interests and audience activity
  • A repeatable model for the full exhibition portfolio

New revenue, stronger exhibitor retention and a digital asset owned by the organiser.

Trade show participants continuing a business conversation with a phone and tablet

Before, during and after

One continuous business journey

The exhibition website no longer goes quiet between editions. It becomes a practical industry workspace at every stage.

  1. 01

    Before the show

    Prepare and begin the conversation

    Visitors find relevant companies, products and sessions in advance. Exhibitors receive questions before the stand is built.

    Search and recommendationsRFI and RFQSample requestsVisit planning
  2. 02

    At the show

    Find, scan and ask

    The phone helps visitors navigate the venue and connects every stand or product to a useful digital profile.

    Ticket and programmeNavigationStand QR codesMeetings and questions
  3. 03

    After the show

    Turn interest into business

    Contacts and context remain available. Both sides continue the conversation, agree terms and move towards an order.

    ProposalsDocumentsOrdersRepeat purchasing

A digital stand inside the exhibition website

Product, evidence and the next step in one place

The organiser embeds each company presence inside its own website and brand. Visitors explore products, request a quote or contact the company, while exhibitors receive enquiries with clear context.

EX

Industry Exhibition 365

What are you looking for?
Industrial electric actuator and valve in a digital exhibition catalogueVisitor example

Industrial automation · Valves

V40 electric actuator

Volta Process

Türkiye · Hall 2 · C14

A compact electric actuator for ball valves in industrial and building systems. Visitors can immediately ask about compatibility, availability, documentation and delivery terms.

DN 15-50IP6724 VCertificates on request

Product information and commercial contact available 365 days a year

Information without queues or awkward first contact

Asking is easier than searching and waiting

Visitors receive verified information, request materials or prepare an RFQ. They can write or speak in 35 languages, and leave a voice message when typing is inconvenient.

What removes the barrier to a first enquiry

Immediately
Answers about the programme, companies, products and stands
35 languages
A natural conversation without arranging a separate interpreter
By voice
Leave an audio message when there is no time to type
Next step
Turn a question into a material, sample or RFQ request

There is no need to wait for a free sales representative or worry about interrupting. The conversation starts calmly, and a person joins wherever human judgement is needed.

365

Exhibition companion

Online · 35 languages

What did you enjoy most at the exhibition today? You can answer by text or voice.

Voice message · 0:18

The sustainable packaging area was the most useful. I found three solutions to share with my team.

Thank you. What was the most valuable part of the visit?

One practical scenario

From a stand QR code to a commercial proposal

Visitors do not need to carry paper catalogues, and exhibitors do not need to reconstruct the context after the show.

Physical interest at the stand becomes a measurable digital conversation that continues after the show.

  1. 01

    The visitor scans a QR code

    It opens the relevant company or product, not a generic home page.

  2. 02

    They ask in ordinary language

    For example: is private label available, what is the MOQ, which certificates exist and can you deliver to our region?

  3. 03

    The company companion answers or routes the request

    Answers use approved materials only. Questions without verified answers go to a company representative.

  4. 04

    The exhibitor receives a qualified lead

    The workspace already includes the visitor's company, product, question, expected volume and next step.

  5. 05

    Both sides continue online

    They can arrange a meeting, exchange documents or move directly to a proposal and order.

Year-round value for industry companies

Three stages of working with buyers 365 days a year

When a buyer explains a need, the AI assistant finds relevant products, clarifies the offer and starts a commercial conversation. Higher stages add buyer reactivation and supported commercial work.

Illustrative CHF model. The organiser controls final package design and pricing. Companies without a stand are shown at +30%.

Stage 01

Inbound sales all year

365 Visibility

CHF 120/month

(Without a stand: CHF 156/month)

A digital company presence inside the exhibition's industry network. Buyers find relevant products, receive clear answers and submit a specific commercial enquiry.

  • Natural-language product discovery
  • Verified answers about specifications, applications, certificates and conditions
  • Company profile, catalogue, prices, MOQ, availability and documents
  • Sample, RFQ, meeting and material requests
  • The buyer's need, quantity, project and context delivered with the lead
  • A digital member of the stand team during and after the show

Outcome: a year-round digital sales office within the industry market.

Stage 02

Active market engagement

365 Leads

CHF 250/month

(Without a stand: CHF 325/month)

Everything in 365 Visibility + buyer discovery and reactivation

Visibility helps buyers find a company. Leads helps the company identify, re-engage and develop buyer interest.

  • Segmentation of the company's own customer base and tailored offers
  • Post-show follow-up linked to viewed products
  • Reactivation of older contacts and unfinished conversations
  • Campaigns to permitted and consented exhibition audiences
  • Automatic enquiry qualification and routing to sales
  • Conversation support on the company website, messaging channels and email

Outcome: the company systematically brings valuable interest back into commercial conversations.

Stage 03

Supported commercial work

365 Commerce

CHF 450+/month

(Without a stand: CHF 585+/month)

Everything in 365 Leads + approved work with company systems

The AI assistant connects to approved CRM, ERP, stock and catalogue data and helps execute commercial tasks under employee control.

  • Availability, pricing and condition checks in connected systems
  • Product and alternative search against buyer requirements
  • Offer calculation and commercial proposal preparation
  • Invoice and document preparation after employee confirmation
  • CRM opportunity creation and approved customer-data updates
  • Request history and controlled next actions

Outcome: less manual work between the buyer's enquiry, data checks, proposal and next commercial action.

Test the offer with 2-3 real companies and prepare a working example for pilot sales.

Discuss a free pilot

Value that exhibitors can see

An exhibitor activity report after four months

A company sees profile and product interest alongside commercial activity, returning customers and changes in conversion supported by its Business Companion.

Illustrative example · 4 months of activity

146

leads captured

Visitors with recorded interest in the company or a product.

24

RFQ requests

Requests covering pricing, volume, delivery terms or a proposal.

87

buyer conversations

Meaningful conversations through the website and connected channels.

312

information requests

Questions about products, MOQ, certificates, stock and delivery regions.

19

meeting requests

Intent to continue online or arrange a business meeting.

10-20%

monthly revenue from repeat sales

An illustrative share of sales to returning customers and new exhibition contacts.

up to 10%

conversion to enquiry or order

An illustrative scenario in which conversion rises from 4.8% to 10% with help finding products and checking conditions.

All figures are examples of a reporting structure, not forecasts or guarantees. A real report attributes sales through lead source, conversation history, proposal and order data.

A recurring-revenue scenario

Model the potential using your own assumptions

Estimate recurring revenue across a portfolio of specialist exhibitions by changing the company base and expected adoption of the three monthly packages.

Expected company adoption

Choose an indicative share of the total portfolio. The starting scenario is 20%.

Illustrative product mix

A working assumption for estimating average revenue, not a fixed distribution.

  • 365 VisibilityCHF 120/month55%
  • 365 LeadsCHF 250/month30%
  • 365 CommerceCHF 450/month15%

Indicative monthly recurring revenue

CHF 104'250

500 of 2'500 companies connected · 20%

  • 365 Visibility: 275 companies × CHF 120CHF 33'000
  • 365 Leads: 150 companies × CHF 250CHF 37'500
  • 365 Commerce: 75 companies × CHF 450CHF 33'750

Indicative potential over 12 months

CHF 1'251'000

Average per connected company per year

CHF 2'502

For the organiser

The organiser creates additional annual revenue from a company without adding physical floor space.

For the exhibitor

Twelve months of digital presence and B2B engagement extends the value of a short physical event.

What would make the next model more precise

  • monthly company acquisition rate
  • subscription duration, renewals and churn
  • companies without a stand and the 30% uplift
  • discounts, VAT and sales costs
  • integration and service costs

This is an illustrative estimate, not a financial forecast or guarantee. It currently assumes companies connect at the same time for 12 months. Actual pricing, product mix and revenue would be tested with organiser data in a small pilot.

Validate the economics with the organiser's real data

The pilot clarifies demand, product mix and potential recurring revenue before integration and SaaS licensing are discussed.

Discuss a free pilot

The route to a first launch

A small pilot that can be demonstrated and sold

Do not begin with a multi-year transformation. Start with one working vertical scenario for one exhibition.

  1. 01

    4 months before the show

    Agree the pilot and current infrastructure

    Define goals, data, integrations, QR journeys and how the platform fits the existing exhibition website.

    System mapData and accessVisitor journeysSuccess metrics
  2. 02

    3 months before the show

    Connect anchor companies

    Use 2-3 companies with substantial catalogues to create a convincing live example.

    Catalogue importCompany and product profilesData searchQuestion and RFQ tests
  3. 03

    2 months before the show

    Open pilot sales

    Demonstrate the working example and offer year-round packages to the first 20-30 companies.

    DemonstrationSales materialsCompany onboardingQR preparation
  4. 04

    During the exhibition

    Launch at the venue

    Print and place QR codes, train the team, test load and support the live event.

    Stand QR codesCompany companionsLead and enquiry captureOperational support
  5. 05

    Until the next planned edition

    Continue after the show

    Companies continue receiving questions, RFQs, leads and meetings while the organiser reports value and prepares renewals.

    Continued conversationsCompany reportsRenewalsNext-cycle preparation

Clear ownership

The organiser owns the relationships. We provide the technology.

ValueSpace.ai operates as the SaaS provider, like other technical services used by an exhibition. The platform can run under the event brand and integrate with the existing website.

Exhibition organiser

  • Owns the brand, audience and commercial relationships
  • Defines packages, access rules and sales
  • Receives participant revenue
  • Controls data and development of the industry network

ValueSpace.ai

  • Provides the platform licence
  • Configures and supports modules
  • Delivers maintenance and technical support
  • Develops the reusable core for future exhibitions
Integration is scoped from pilot evidence

After pilot sales and the live exhibition, we review actual demand, user journeys and load. Those results define integration with the organiser's current website and systems, followed by a SaaS licence and support proposal.

  • audit of the website, registration, ticketing and participant databases
  • single sign-on and roles for visitors, exhibitors and staff
  • company, catalogue, document and programme imports
  • industry taxonomy, search and permission-aware RAG
  • messaging-channel connections and enquiry routing
  • meeting-planning and existing service integrations
  • QR-code generation, printing, placement and testing
  • exhibitor workspace, lead delivery and analytics
  • moderation, consent and personal-data rules
  • load testing and unreliable-connectivity scenarios
  • team training and support during the exhibition
  • final analytics and the next-launch plan

One exhibition, then the portfolio

A shared core. Independent context for every industry.

Accounts, catalogues, QR, messages, RFQs, analytics and AI infrastructure can be reused after the pilot, while every industry network remains separate.

Reusable foundation

AccountsCataloguesQRLeadsRFQAnalyticsAI infrastructure
Network 01

Beauty network

Brands, retailers, distributors, salons and contract manufacturers.

MOQCertificatesPrivate labelSamples
Network 02

Electronics network

Components, manufacturers, engineers, distributors and procurement teams.

SpecificationsCompatibilityAvailabilityLead time
Network 03

Another industry

Its own audience, vocabulary, attributes, documents and commercial journeys.

Own categoriesOwn RFQsOwn rulesOwn knowledge base

Industries do not mix. Users receive precise professional context while the organiser preserves the strength of each exhibition brand.

A model the market already understands

Build on two proven approaches

The proposal does not copy one platform. It combines a year-round exhibition experience, mature B2B commerce and a mobile visitor journey.

MOM

The exhibition remains available all year

Maison&Objet demonstrates the value of industry profiles, catalogues, enquiries, meetings and online orders around an exhibition brand.

JOOR

Wholesale conversations become a system

JOOR demonstrates how digital catalogues, buyers, orders, payments and integrations support ongoing B2B commerce.

Our proposal

The event experience and trade network in one journey

Add visitor information, messaging, venue QR codes, industry-specific AI search and a reusable foundation for the exhibition portfolio.

Team: Our Zurich team combines European product experience with practical work on MOM and JOOR platforms. The approach is adapted to each organiser's infrastructure and commercial model.

Learn about our team and approach

Start the conversation

Choose one exhibition and 2-3 anchor companies for a pilot

The first meeting identifies the business objective, current systems, anchor catalogues and the shortest route to a demonstration for the first 20-30 participants.

  • The pilot is free for anchor companies
  • The organiser keeps control of the commercial model and revenue
  • Integration and SaaS licensing are discussed after pilot sales and the live event are reviewed
Discuss the pilot

Invite the relevant business lead, digital-service owner and one selected exhibition team.